Luster Premium White® also has some of the most innovative whitening toothpaste’s available today. Luster Power White Pro™ Deep Stain Remover is gently formulated to minimize tooth sensitivity while employing the powerful whitening benefits of 2% stabilized peroxide. For an instantly whiter smile, Luster NOW! is formulated with Blueverite® technology which offsets the color yellow on the teeth surface and reduces surface stains with prolonged use. Luster AM/PM™ delivers the benefits of both Instant Whitening and Deep Stain Removal to address the different needs all people face in the morning and at night. All Luster Premium White toothpastes help strengthen enamel and fight cavities with fluoride.