In their book, "best" doesn't mean expensive. Earth Therapeutics items are reasonably priced so that everyone can enjoy the fun, innovative, "feel good" products they have to offer. They use organic natural ingredients whenever possible. And consistently do a "reality check" to make sure that the quest for profits does not obscure their long-term vision of promoting human and environmental well-being.
They believe that ultimately, their business success must depend on how closely they adhere to the Common Good.