Hero Nutritionals believes in embracing a healthy, happy life through positive nutrition. That's why, in 1997, they invented Yummi Bears®, the first and still the best gummy vitamin. Hero Nutritionals provides essential nutrients in a delightfully yummi®, fun to take gummy, made with natural fruit flavors and lots of love. They are passionate about what goes into these gummy vitamins as well as what must stay out. They carefully select the purest, most nutritionally potent ingredients that are free of allergens, gluten, and dairy, with nothing artificial. For Hero Nutritionals, pure love deserves pure nutrition.