Protein-packed foods aren’t just for body builders and fitness enthusiasts anymore, reports NutraIngredients. The rising demand among protein-hungry consumers for functional foods—that is, foods that are modified and fortified in a way that may promote good health—has compelled manufacturers to introduce protein-injected staples into the mainstream market. The latest craze can be found in the candy and freezer aisles: In the UK, Mars recently launched protein-packed versions of Snickers and Mars chocolate bars, which contain 18 and 19 grams of protein, respectively. WheyHey, an ice cream brand, has released high-protein, low-sugar ice cream, which boasts 20 grams of protein per serving.
Is protein-infusion all it’s cracked up to be? Some research suggests that a high-protein diet may aid weight management and help decrease blood pressure. But, even if there are benefits, it’s crucial to remember that the protein source matters: Red meat is protein-rich, but high intakes have been associated with increased risks of heart disease, cancer, and death. Plant-based proteins and sources such as fish and eggs may be a better way to get your protein fix.